Marketing Calendar – AUGUST 2014   Leave a comment

American Adventures Month
August is set aside as the month to explore this fabulous country. From coast to coast, and north to south, the United States has so much to offer in terms of entertainment, adventure, relaxation, culture, history and more. While this is a natural tie-in for the travel and hotel industry, any company can plan a creative promotion that focuses on America. Run a daily or weekly online contest where participants answer questions about the company’s products and where they are, à la Where In The World Is Carmen Sandiego. Daily winners should receive a small logoed item, while the grand prize winner at the end of the month should be given travel-related prize. We can help you build the campaign and contest from start to finish and furnish the logoed prizes, too.

5
National Night Out
A grassroots effort to fight crime is practiced on a local community level. Traditionally, neighbors and community organizations spearhead efforts to “patrol” towns by either sitting on porches or walking the streets. Businesses can get involved by participating in the areas that they’re headquartered. This community outreach effort should be coordinated with appropriate logoed products including flashlights, whistles, T-shirts and caps.

12
United Nations: International Youth Day
This worldwide event focuses on 10 areas that include education, hunger, poverty, health, environment, drug abuse and others. Programs are developed to address these issues and to foster good decision-making skills by young people. A corporation can get involved by sponsoring events on a regional or local level. You can also do your part by initiating year-long mentoring programs for at-risk youth. We can help with details and securing ideal logoed products.

18
Bad Poetry Day
You’re a poet and you… never do anything about it. Here’s a fun idea – create a contest for your clients, vendors and employees to write poetry about the company, products and services. The campier, the better. Use social media to advertise and inform the masses. And select a winner (or would it be loser?) who provides the worst verse. Don’t forget logoed prizes for all participants and something special for the winner.

 

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Golf season is finally here!   Leave a comment

As an avid golfer, I couldn’t be more excited that the snow is finally gone and the grass is finally green. It seems we are also getting some consistent warm weather too, which is nice.

With the advent of golf season, comes the golf outing season and we are beginning to receive requests from clients for ideas on player gifts for their events. As a golfer myself, I’m always on the lookout for new and different player gifts. The one thing that baffles me is how many outings give away items that aren’t very useful. I’m all about value, but value isn’t only about the low price. In this industry, value is about how long the items you give out are kept and used. It’s all about keeping your message in front of the recipient as long as possible and a quality product will meet that goal. That concept applies not only to golf outings but trade shows and other methods of using promotional products.

Some nice golf related ideas are divot tools with ball markers attached to them and we have some excellent options in a wide range of price points. Towels are always appreciated and we have a number of unique towel possibilities available along with a very clever towel holder that also has a ball marker attached to it.

Or how about an item that not only a golfer can use, but anyone else for that matter?   A water bottle that also doubles as a hot drink holder can be packed with imprinted tees, a small first aid kit and some snacks for a nice gift that can be used anywhere.

Speaking of tees, we have a supplier that has the ability to print inside the cup of the tee that the ball rests on. If you have a round or square logo icon, that can be a very effective way to promote your organization for a reasonable price. Tees can be packed in virtually any configuration too.

And there’s always apparel. From hats to shirts and outerwear, we have the major retail brands along with value priced garments that fit most any budget.

Don’t forget the awards for the winning teams or special events within the outing, like longest drive or closest to the pin.

After writing all of this, I think I’ll take a break and go hit some balls. My game needs work.

Enjoy the season!

Terry

Marketing Calendar – JULY 2014   Leave a comment

Marketing Calendar – JUNE 2014   Leave a comment

Entrepreneurs Do-It-Yourself Marketing Month
Smaller companies usually don’t have a marketing department, and that’s why your distributor partner is so important – especially in June. Use this month to take control of your marketing efforts and gain more business and exposure with local media and potential clients. Send press releases with company news along with a logoed item. The bulk in the envelope will ensure it’s opened. Use your social media like Facebook, LinkedIn and Twitter to announce new hires. Hold rallies in local parks to publicize your firm’s community outreach efforts. We can help you pick appropriate logoed products.

6
Anniversary of First Drive-In Movie Theater
At their peak, there were 6,000 drive-in movie theaters in the U.S. Today there are about 600. That shouldn’t keep you from using tonight as a way to launch a community outreach program. Sponsor a local outdoor movie viewing party either on your company’s property or co-sponsor with the local community government. Provide games and prizes before the movie begins and serve attendees popcorn and soft drinks in logoed containers. Let us help you with the event, including all the giveaways you’ll need.

13
Friday The 13th
Paraskavedekatriaphobia is the fear of Friday the 13th, but since this is the only one in 2014, don’t fear it – celebrate it! Throw a fun, mid-year, open house for your clients and potential customers. Decorate with black colors and “unlucky” themes like black cats, broken mirrors, etc. Don’t forget to include “Jason” and other memorabilia from the movie Friday the 13th. Give guests gift bags with logoed products and reasons why it’s unlucky to not do business with your firm.

19
Recess at Work Day
Nothing makes kids happier than when they hear that bell for recess. Have an employee-focused event today where having fun during “work recess” is the objective. Break out into departmental teams with logoed apparel and compete in classic schoolyard games like kick the can, tag, hopscotch, kickball and more. Offer prizes like trophies and other logoed goodies.

Companies Offer Promotional Freebies For Earth Day   Leave a comment

Major brands, including Starbucks, Disney and Wegmans, are using Earth Day to promote logoed eco-friendly items, like reusable drinkware and totes. Here’s a list, with media links, of some notable company promotions and giveaways in honor of Mother Earth.

 

What other companies do you know of that offer freebies for earth day?

How to Use Pantone Colors   Leave a comment

Screen Printing

 

Screen PrintingPaintBuckets

Ink manufacturers work differently than thread manufacturers. Although it’s possible to buy premixed colors, ink manufacturers have developed ink mixing systems that are used to create Pantone matching inks colors for print. We keep common colors on the shelf, but for more unique shades, it’s no problem to custom mix it. An important thing to note when referencing Pantone colors and screen printing inks is that the inks can still vary slightly despite the exact nature of the formulas. This depends on the color of garment being printed, material we are printing on, and whether or not we need to print a white under base.

For more information on this, you may want to read over this free download guide that goes into more detail about screen printing inks and Pantone colors.

Posted April 16, 2014 by gaslightpromotions in Uncategorized

How To Use Pantone Colors   Leave a comment

For Embroidery

Pantone colors are the universal language for communicating specific colors right down to the shade. This language overcomes distances and computer monitors with different calibrations. If both parties involved in a project are looking at a Pantone book, referencing the exact number, both parties can rest assured that they are on the same page. Brand guidelines define specific colors of logos in terms of Pantones. Designers call out Pantone colors in their work so the image can be re-created exactly from digital media to print and embroidery. As decorators, we live and die by Pantone colors. However, the language of Pantone colors translates a little differently between screen print and embroidery – like a different dialect between the mediums of decoration. Let’s look at why and what this means for the logo or design you are having screen printed or embroidered.

 Embroidery

Thread manufacturing companies have companion books that gives us a quick reference of all colors available and their corresponding Pantone color.

PANTONE BOOKPantoneThreadBook

PANTONE THREAD CHARTPantoneThreadChart

A few things you’ll want to note: You’ll notice on the picture of the Pantone book there is a finite number of thread color created by the manufacturer. You’ll also notice from the snippet of the full thread chart, not all thread colors have a Pantone match assigned.

The snippet of the thread chart includes a disclaimer that Pantone colors represent the closest available thread color, and is most accurate when viewing the colors under cool white fluorescent lighting (4100 degrees Kelvin). The thread color may not match the corresponding Pantone color under every lighting condition. Another consideration to make is that not every color in the thread may be available. You see, it’s not simply a matter of having one spool of each color. Embroidery houses frequently stock the most common colors only. This ensures that a color won’t run out because the spool is low and the embroidery manufacturer can pass on volume thread purchase discounts to you. On top of specific colors, embroidery shops may stock both rayon and polyester thread by several different manufacturers so the absolute best quality can be achieved based on the color, fabric, and/or garment you wish to have customized.. What can be done if the embroidery manufacturer does not stock the exact thread color you’ve selected? Here are some options: Stick with the closest match. A slight difference might only be noticed if you put a Pantone book up against the sewn logo and who carries around a Pantone book. Also remember that the logo colors may look different depending on the lighting in the environment anyway.

You can provide the thread. Embroidery houses do carry the most common colors, so if yours is a little more unique, inquire if you can provide the thread. Your decorator can let you know how much and where to purchase the thread. The thread is then yours for each and every time you place a custom order. You can take the thread from shop to shop if the decorators are willing to accommodate.

Ask if your decorator can provide the thread. If you will be running a consistent, large program it may be easiest for every one if the shop simply acquires a new color.

Look for Part two of this series tomorrow.

Posted April 15, 2014 by gaslightpromotions in Uncategorized