Please Don’t Call it That!   Leave a comment

“I need some trinkets and trash for a trade show give away” said the client and the hair on the back of my neck stood up.  Trinkets and trash, tchotchkes, swag and knick-knacks are just a few of the slang terms used to describe promotional products over the years.  These terms typically connote cheap junk that can be given away in mass quantities with little regard to what the item is or who it is given to.  Not a very good way to spend your advertising dollars, is it?

We don’t like to think of our business as a dealer in trinkets and trash.  As with most people, we dislike the negative connotations associated with the products we sell.  We strive to make sure that our clients marketing and advertising dollars are doing the most they can.  We have all gone to tradeshows and been given sixteen stress balls with various logos on them.  But, what happens to those stress balls when we get home?  They get thrown in the garbage, because who really needs sixteen of them, or even one for that matter.  There are many other high quality products that can substitute for the trash that most companies give away.

How about this?  Once you have decided on your budget, a theme for your event (if you have one) and have determined how many recipients there are and who they are, give us a call and we will come up with some great ideas to help you reach the goals you have for the promotion.  There are many inexpensive, yet effective products available in our industry and you can spend a reasonable amount of money to get effective promotional results.

So the next time you think you need promotional products; think of the quality of the item and the fact that you are putting your company’s name on the item.  How do you want to be remembered?

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