Archive for the ‘Articles’ Category

Golf season is finally here!   Leave a comment

As an avid golfer, I couldn’t be more excited that the snow is finally gone and the grass is finally green. It seems we are also getting some consistent warm weather too, which is nice.

With the advent of golf season, comes the golf outing season and we are beginning to receive requests from clients for ideas on player gifts for their events. As a golfer myself, I’m always on the lookout for new and different player gifts. The one thing that baffles me is how many outings give away items that aren’t very useful. I’m all about value, but value isn’t only about the low price. In this industry, value is about how long the items you give out are kept and used. It’s all about keeping your message in front of the recipient as long as possible and a quality product will meet that goal. That concept applies not only to golf outings but trade shows and other methods of using promotional products.

Some nice golf related ideas are divot tools with ball markers attached to them and we have some excellent options in a wide range of price points. Towels are always appreciated and we have a number of unique towel possibilities available along with a very clever towel holder that also has a ball marker attached to it.

Or how about an item that not only a golfer can use, but anyone else for that matter?   A water bottle that also doubles as a hot drink holder can be packed with imprinted tees, a small first aid kit and some snacks for a nice gift that can be used anywhere.

Speaking of tees, we have a supplier that has the ability to print inside the cup of the tee that the ball rests on. If you have a round or square logo icon, that can be a very effective way to promote your organization for a reasonable price. Tees can be packed in virtually any configuration too.

And there’s always apparel. From hats to shirts and outerwear, we have the major retail brands along with value priced garments that fit most any budget.

Don’t forget the awards for the winning teams or special events within the outing, like longest drive or closest to the pin.

After writing all of this, I think I’ll take a break and go hit some balls. My game needs work.

Enjoy the season!

Terry

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Companies Offer Promotional Freebies For Earth Day   Leave a comment

Major brands, including Starbucks, Disney and Wegmans, are using Earth Day to promote logoed eco-friendly items, like reusable drinkware and totes. Here’s a list, with media links, of some notable company promotions and giveaways in honor of Mother Earth.

 

What other companies do you know of that offer freebies for earth day?

6 Reasons to Embrace Procrastination   2 comments

Putting things off can actually make you more productive if you do it right. Maybe this is one “bad” habit you don’t have to get rid of.

By Stephanie Vozza

Procrastination has gotten a bad rap.

Today’s business climate rewards speed. We strive to be the first, the quickest, and the one who gets the most done. Procrastination–the process of putting things off–seemingly gets in the way. Search Amazon and you’ll find more than 1,300 titles that want to help you cure, defeat, and eliminate this horrible, horrible habit. But is it really that bad?

Frank Partnoy, author of Wait, believes we’d all be better off if we embraced procrastination. In Greek and Roman times procrastination was revered; the wisest leaders would sit around and think, not doing anything unless it was absolutely necessary, he says in his book. This changed during the Puritan era, when procrastination was considered a “sin of folly.” While the shame around it has remained, Partnoy says procrastination is really the art of managing delay, and it can lead to greater success and happiness.

John Perry, author of The Art of Procrastination: A Guide to Effective Dawdling, Lollygagging, and Postponing, agrees. A Stanford University professor of philosophy, Perry recalls a time when he had a lot of papers to grade–but didn’t feel like it.

“At Stanford, I’m known as a guy who gets a lot done,” he says. “I wondered how that could be when I know I’m an incredible procrastinator.”

After doing some thinking (when he was supposed to grading papers), Perry realized he was actually a “structured procrastinator”–someone who does other things while he procrastinates. Partnoy calls it “active procrastination.”

While both authors agree that unstructured or passive procrastinating is really laziness, they say that procrastination can be good when used in the right way. Here are seven reasons why you shouldn’t worry about putting off to tomorrow what you could do today:

1. Structured procrastinators get more done.

If you have a task that you want to put off, Perry says structured procrastinators will find something else to do in its place. You might clean the house, pay your bills, research another project or send out overdue emails, for example, but in the end, you’ll get around to doing the thing you’re supposed to do.

“This isn’t bad because you’ve gotten all of those other things done in the meantime,” he says. “If you had done the assigned task first, you might have called it a day and not accomplished anything else.”

2. Procrastinators make better decisions.

Procrastinating is thinking about the greatest amount of time you can delay taking an action or making a decision, and then waiting until the last minute, says Partnoy. During the delay, the procrastinator is gathering information, which is a recipe for success.

“We like to believe there is wisdom in our snap decisions and sometimes there is,” he writes. “But true wisdom and judgment come from understanding our limitations when it comes to thinking about the future … That is why it is so important for us to think about the relevant time period of our decisions and then ask what is the maximum amount of time we can take within that period to observe and process information about possible outcomes.”

3. Procrastination leads to creativity.

Procrastinators are often big thinkers, says Perry, and putting off work can be an engine of human progress. When you’re assigned a task that seems too hard to do, procrastinating often leads you to invent a better way.

“If you go back through history of human culture, and take away every invention that was made by someone who was supposed to be doing something else, I’m willing to bet there wouldn’t be a lot left,” he says.

4. Unnecessary tasks disappear when you procrastinate.

Most large organizations assign tasks that aren’t vital to the success of the company, says Perry. When the employee procrastinates on this busy work, it often gets scrapped when important tasks arise.

“You would have wasted time doing these unnecessary things,” he says, adding that there is an exception. “If your colleagues are counting on you, you should do the task so they don’t get annoyed.”

5. Procrastination leads to better apologies.

If you step on someone’s foot or run your grocery cart into theirs, an immediate apology is expected and appropriate. In other situations, however, it’s best to wait, says Partnoy.

The most effective apologies come six hours after the situation, he says. This is because the aggrieved has had time to vent and gather more information. The emotions of the situation may have also subsided a bit, and they will be ready to receive an apology.

6. Procrastinating gives you insight as to what you find important.

Your subconscious is often telling you something when you want to delay a task, says Perry.

“If you’re a productive person, the desire to procrastinate on a task can mean that the task isn’t important or valuable to you,” he says. “Pay attention to that and ask yourself if you should be doing it at all.”

Pantone’s Color of the Year   Leave a comment

Color systems firm Pantone has announced radiant orchid as its color of the year for 2014 – a decision based on cultural, fashion and tech trends. “An enchanting harmony of fuchsia, purple and pink undertones, radiant orchid inspires confidence and emanates great joy, love and health,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It is a captivating purple, one that draws you in with its beguiling charm.”

RadiantOrchid
“While the 2013 color of the year, emerald, served as a symbol of growth, renewal and prosperity, radiant orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Eiseman. “An invitation to innovation, radiant orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

Pantone’s annual color announcement is also a marketing forecast and ad tool. Pantone – known for its color matching system – works with manufacturers to create color formulas for products. Pantone, for example, partners with beauty company Sephora to design colorful shades of makeup.

According to Pantone, radiant orchid is complementary to olive and deep hunter greens, as well as turquoise, teal and light yellows. Besides beauty items, radiant orchid is likely to show up in interior design offerings, including furniture and paint, analysts say.

Six Myths About Going Green   Leave a comment

By John Veach

Generally, consumers are aware of the need to conserve our natural resources and to reduce the wasteful exploitation of our valuable energy supply. But our industry has not communicated to our customers the satisfying benefits of personally participating in the war on waste. We tend to complicate the matter with an overabundance of conflicting information. By conveying one simple idea – the need to end the addiction to waste – we can connect with our clients and know that we (and you) are making a difference. To get there, we must overcome the myths associated with going green.

Myth #1: I alone can’t make a difference.

This is the most obvious myth. Great journeys start with the first step, worldwide changes begin with a single thought in one person’s mind, and on and on. It takes approximately six reprocessed two-liter plastic bottles to make one knit shirt. That is an exceptionally easy message to convey: One shirt purchased by one person can save six plastic bottles from being discarded into our landfills! Now keep multiplying that, and you can see the huge amount of waste that can be eliminated. One person can make a difference.

Myth #2: Recycled products will only produce low-grade attire.

Not true. Post-consumer recycled polyester – which comes from polyethylene terephthalate, or recycled PET, can produce 100% poly knit polo and crew-neck shirts and can be used in fabric blends with organic cotton. Many manufacturers are making knit golf shirts from recycled fibers which are extremely durable, multicolored, comfortable and very pleasing in appearance. The same goes for uniform and work shirts.

Myth #3: I can’t be certain these products are eco-friendly.

Many manufacturers do offer certifications that these products are made from recycled fibers. Don’t be afraid to ask.

Myth #4: It costs more to support and purchase eco-friendly products.

Not always true. Most new garments produced from recycled fibers are available at no additional cost. And in addition, the high price of cotton has shrunk the price gap for organic cotton. It’s a great thing to tell our customers that you can purchase green apparel without significant additional cost. Ask us for a price comparison between a traditional product and an eco-friendly product. You may be surprised.

Myth #5: Eco-friendly apparel doesn’t need my support.

Green apparel is just like anything in business: Without money or support, it won’t flourish. We can all sweeten the eco economy by buying, using and producing attire made from recycled products. By doing so, we are encouraging the textile industry to explore and develop better fibers, fabric and garments which can be made from earth-friendly products.n

Myth #6: We have an abundant supply of natural resources.

This is perhaps the largest myth we must overcome. Many of the resources currently used to produce fibers are either taken from fossil fuels or rely on water and energy to be manufactured. Previously underdeveloped countries are increasing their consumption at lightning speed – and first-world countries like ours are not letting up. If we cannot develop or locate alternate sources of natural resources, then we need to recycle those resources we have available. Either we change our current manner of consumption, or we deplete our supply and terminate our way of life.

Each of us has a responsibility to contribute to our planet’s future. Only when the consuming population, the businesses and the manufacturers commit themselves, can we start the war on waste. Consumers are well aware of the need to conserve our natural resources and to reduce wasteful exploitation, but we need to convince them to make that choice with their purchasing decisions. Recycled-fiber apparel is a start, and there is so much more beyond that. There is satisfaction in knowing we can make a difference so that future generations will enjoy our beautiful world.

Here’s The Swag All Fans Will Get At The Super Bowl   Leave a comment

By Cork Gaines Jan. 21, 2014

super-bowl-swag-bag

In anticipation of the New Jersey Super Bowl and the possibility of bad weather, everybody attending this year’s big game will receive a seat cushion with an attached gift bag that includes a number of items to help the fans stay warm.

Mike Francesa of WFAN in New York City got ahold of one of the Super Bowl seat cushions and revealed all of the items in the bag.

Most of the items are what you would expect, including hand warmers, gloves, tissues, a wool cap, chapstick, and an in-house radio to listen to the broadcast (see images below). While the items look pretty cool, at least one of the items may not be useful for many of the fans at the game.

When Francesa attempted to try on the ear warmers, it led to a funny scene in which it turned out the ear warmers were just way too small.
Here are some of the other items the fans will receive, including knit gloves sponsored by the TV show, “New Girl.”

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Fans will also receive a bandana-like item that can be wrapped around your face or neck.

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Here is Francesa putting it around his head.

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Fans will also get hand warmers that look a lot like the type football players used to wear on the field.

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Here is the knit cap (Francesa said he didn’t want to mess up his hair).

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Finally, here is the in-house radio.

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There are some pretty neat items included in the gift bag to attendees.  What is your favorite item?

Posted January 25, 2014 by gaslightpromotions in Articles

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It’s not too late to say Thank You   Leave a comment