Archive for the ‘Calendars’ Category

Marketing Calendar – AUGUST 2014   Leave a comment

American Adventures Month
August is set aside as the month to explore this fabulous country. From coast to coast, and north to south, the United States has so much to offer in terms of entertainment, adventure, relaxation, culture, history and more. While this is a natural tie-in for the travel and hotel industry, any company can plan a creative promotion that focuses on America. Run a daily or weekly online contest where participants answer questions about the company’s products and where they are, à la Where In The World Is Carmen Sandiego. Daily winners should receive a small logoed item, while the grand prize winner at the end of the month should be given travel-related prize. We can help you build the campaign and contest from start to finish and furnish the logoed prizes, too.

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National Night Out
A grassroots effort to fight crime is practiced on a local community level. Traditionally, neighbors and community organizations spearhead efforts to “patrol” towns by either sitting on porches or walking the streets. Businesses can get involved by participating in the areas that they’re headquartered. This community outreach effort should be coordinated with appropriate logoed products including flashlights, whistles, T-shirts and caps.

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United Nations: International Youth Day
This worldwide event focuses on 10 areas that include education, hunger, poverty, health, environment, drug abuse and others. Programs are developed to address these issues and to foster good decision-making skills by young people. A corporation can get involved by sponsoring events on a regional or local level. You can also do your part by initiating year-long mentoring programs for at-risk youth. We can help with details and securing ideal logoed products.

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Bad Poetry Day
You’re a poet and you… never do anything about it. Here’s a fun idea – create a contest for your clients, vendors and employees to write poetry about the company, products and services. The campier, the better. Use social media to advertise and inform the masses. And select a winner (or would it be loser?) who provides the worst verse. Don’t forget logoed prizes for all participants and something special for the winner.

 

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Marketing Calendar – JUNE 2014   Leave a comment

Entrepreneurs Do-It-Yourself Marketing Month
Smaller companies usually don’t have a marketing department, and that’s why your distributor partner is so important – especially in June. Use this month to take control of your marketing efforts and gain more business and exposure with local media and potential clients. Send press releases with company news along with a logoed item. The bulk in the envelope will ensure it’s opened. Use your social media like Facebook, LinkedIn and Twitter to announce new hires. Hold rallies in local parks to publicize your firm’s community outreach efforts. We can help you pick appropriate logoed products.

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Anniversary of First Drive-In Movie Theater
At their peak, there were 6,000 drive-in movie theaters in the U.S. Today there are about 600. That shouldn’t keep you from using tonight as a way to launch a community outreach program. Sponsor a local outdoor movie viewing party either on your company’s property or co-sponsor with the local community government. Provide games and prizes before the movie begins and serve attendees popcorn and soft drinks in logoed containers. Let us help you with the event, including all the giveaways you’ll need.

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Friday The 13th
Paraskavedekatriaphobia is the fear of Friday the 13th, but since this is the only one in 2014, don’t fear it – celebrate it! Throw a fun, mid-year, open house for your clients and potential customers. Decorate with black colors and “unlucky” themes like black cats, broken mirrors, etc. Don’t forget to include “Jason” and other memorabilia from the movie Friday the 13th. Give guests gift bags with logoed products and reasons why it’s unlucky to not do business with your firm.

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Recess at Work Day
Nothing makes kids happier than when they hear that bell for recess. Have an employee-focused event today where having fun during “work recess” is the objective. Break out into departmental teams with logoed apparel and compete in classic schoolyard games like kick the can, tag, hopscotch, kickball and more. Offer prizes like trophies and other logoed goodies.

Marketing Calendar – May 2014   Leave a comment

National Military Appreciation Month
With so many men and women serving in our military, either overseas or at home, May is the month to appreciate and honor them. Businesses can get involved by sponsoring welcome receptions for soldiers returning home from deployment. In addition, you can partner with local school or sports organizations to help service men and women plan surprises for their families. Also, pay special attention to May 9 which is Military Spouse Appreciation Day. And throughout the month, recognize local soldiers on your website, Twitter feeds and Facebook pages. There are a slew of patriotic promotional products that we can get logoed for you.

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No Socks Day
Here’s a fun idea, ask everyone to come into the office today sans hosiery. Encourage employees to wear sandals, boat shoes, sneakers, etc. without socks. During an appreciation luncheon, you can hand everyone a pair of socks that they can don the next day. We have the resources to secure you any number of different styles.

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National Backyard Games Week
The cool thing about backyard games is you don’t need to be a seasoned pro to be able to compete. Use this week to have a company picnic or networking event for your clients. We can get you a variety of logoed backyard games, like bean bag toss, that can be given to participants.

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Memorial Day
Your business can participate in local events and parades by handing out American flags, logoed bottles of water and other products throughout the day.

Marketing Calendar – April 2014   Leave a comment

Customer Loyalty Month
Regardless of how good your products or services are, without your customers you’re nowhere. Neglect them and you’ll regret it. Use April as a month to commit to offering your customers better service. Launch the campaign with a handwritten note that vows to make positive changes. Run daily testimonials on your website and Facebook fan page. Create a customer Bill of Rights and tweet each right daily. Finally, celebrate at month’s end with an appreciation party in which customers are gifted with lots of logoed items. Call us today to get our help in coming up with ideas for the month long event.

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April Fools’ Day
Fun and frivolity make the workplace a happy and productive place. Consider running a fun stunt today that will garner media interest. Mail clients rubber chickens with a note telling them that your company is “no joke when it comes to …” Or make up weird news and post it to your social media channels to see who is paying attention. We can help you to get an imprinted rubber chicken, and more.

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National Take A Wild Guess Day
Yuck, today is Tax Day, but it’s also National Take a Wild Guess Day. So what to do? Run a day-long promotion where you tweet out a trivia question on the half hour. Those who answer should win a logoed item like a cap, T-shirt, desk accessory, etc. The fun campaign will have your clients transfixed on your company’s every move today.

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Earth Day
For companies looking to reduce their carbon footprint, today is the perfect day to participate in local events. Man a booth at Earth Day fairs and demonstrate how your firm is committed to the Earth. Make sure all you literature is on recycled paper. Give away products like tote bags made from recycled bottles, organic T-shirts logoed with water-based inks and jar openers manufactured from recycled automobile tires. We can help you acquire the products along with developing the Earth-friendly message.