Archive for the ‘Uncategorized’ Category

What’s most important to you when buying   Leave a comment

What’s most important to you when buying a promotional product? Quality, Service or Price? Be honest!


Posted February 19, 2014 by gaslightpromotions in Uncategorized

What’s your most favorite promotional it   Leave a comment

What’s your most favorite promotional item you’ve ever received? Mine is a pair of socks from @CommonSku. Yes, socks! They are so unique. – AB

Posted February 13, 2014 by gaslightpromotions in Uncategorized

Thinking Outside the Lunchbox   Leave a comment

Borrowed from Successful Promotions

Wholly Guacamole, America’s top-selling brand of pre-made guacamole, was looking to spice things up like a jalapeno pepper.

Last summer they sent “Boring Lunch Survival Kits” to promote the brand’s 100-calorie snack packs as a back-to-school lunch idea. “This was the first big event we’ve done highlighting the snack packs,” which have been on the market for a couple of years, says Jennifer Sawyer, Wholly Guacamole marketing manager. “We wanted to refresh brand awareness for moms looking for alternatives for their kids’ lunches as an option for sneaking good food into kids’ bellies.”

wholly-guacamole-cThe survival kits were meant to highlight the versatility of the guacamole snack packs, which encourage consumers to “Dip It, Top It, Spread It, Love It.” The packs freeze well, defrost easily and are great as a spread on sandwiches or a dip with veggies and chips, Sawyer explains.

Wholly Guacamole overnighted about 500 metal retro lunchbox kits with cold packs to trade and consumer media and bloggers. The back of the lunchbox was a dry-erase board, which contained the message, “Out To Lunch, Be Back at _____________.” The lunchbox contained a dry-erase marker, two varieties of 100-calorie snack packs, an avocado shaped squeeze ball, branded chip clip and coupons.

The lunchbox theme was a natural fit with lunch, says Sawyer. “We’re big believers in making an immediate impact,” she says. “We have people that still talk about the avocado-shaped coolers we sent out three years ago.”

An editor recently told Sawyer that she keeps the cooler on her desk and decorates it with the seasons and for holidays. “We wanted that kind of impact with the lunchbox. We hope people will display it on a long-term basis,” she says.

Wholly Guacamole got great feedback from the promotion. Some requested additional samples, and suggested additional media and bloggers to send kits to. Bloggers posted pictures of the lunchboxes on their sites, and Wholly Guacamole gave some away on Facebook. “Bloggers are important in getting across our brand messages to moms,” says Sawyer. “Prizes are important in delivering a brand message, and we take it seriously. Promotional goods are way more strategic than some people give them credit for. It’s about impact.

“We have been a leader in our category for the past 10 years, and promotional products are tools that help generate interest and create intrigue about our brand,” she adds. “It’s a way to interrupt people in their day, and gives us 5, 10, 15 more minutes than we’d get with conventional ads.”

Posted February 12, 2014 by gaslightpromotions in Uncategorized

Pantone’s Color of the Year   Leave a comment

Color systems firm Pantone has announced radiant orchid as its color of the year for 2014 – a decision based on cultural, fashion and tech trends. “An enchanting harmony of fuchsia, purple and pink undertones, radiant orchid inspires confidence and emanates great joy, love and health,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “It is a captivating purple, one that draws you in with its beguiling charm.”

“While the 2013 color of the year, emerald, served as a symbol of growth, renewal and prosperity, radiant orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Eiseman. “An invitation to innovation, radiant orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

Pantone’s annual color announcement is also a marketing forecast and ad tool. Pantone – known for its color matching system – works with manufacturers to create color formulas for products. Pantone, for example, partners with beauty company Sephora to design colorful shades of makeup.

According to Pantone, radiant orchid is complementary to olive and deep hunter greens, as well as turquoise, teal and light yellows. Besides beauty items, radiant orchid is likely to show up in interior design offerings, including furniture and paint, analysts say.

Happy New Year   Leave a comment

Happy New Year all!  I can’t believe it’s 2014.  I’m counting the minutes until Spring because I’ve about had it with all the cold and snow here in Michigan.  With the New Year comes new products in the promotional products industry.  We’re going to shows and updating our product offerings to reflect the exciting new items that we are seeing.

One category proving to be popular is in the technology field.  Power Banks and other charging devices are now readily available, can be branded easily and come in a wide array of price points.  With a common complaint that our cell phones or tablets are losing battery strength quickly, these devices will save the day.

Another is digital full color imprinting.  This has been making a splash in the industry for several years but is really taking off now.  If you have a logo with multiple colors or shades, you are now able to print it on thousands of items, even apparel.  The quality of the imprinting is superb.  Give us a call and we’ll show you some examples.

We look forward to helping you to build your brand with fresh ideas and our usual combination of quality products and great service at a reasonable price.  Please tell us how we can help.


Many cities are joining San Francisco in   Leave a comment

Many cities are joining San Francisco in their plastic bag ban. Do you use reusable bags and do you think Grand Rapids will join the ranks?

Posted February 4, 2014 by gaslightpromotions in Uncategorized

What type of promotional product are you   Leave a comment

What type of promotional product are you most likely to keep and use?

Posted January 31, 2014 by gaslightpromotions in Uncategorized