Archive for the ‘advertising’ Tag

Companies Offer Promotional Freebies For Earth Day   Leave a comment

Major brands, including Starbucks, Disney and Wegmans, are using Earth Day to promote logoed eco-friendly items, like reusable drinkware and totes. Here’s a list, with media links, of some notable company promotions and giveaways in honor of Mother Earth.

 

What other companies do you know of that offer freebies for earth day?

5 Things to Avoid When Ordering Branded Apparel   Leave a comment

By Sharprint Associated Press on Thu, Sep 19, 2013 @ 12:22 PM

 

Branded apparel is a great way to spread the word about your company, but it’s important that you approach this type of marketing with plenty of forethought. If you don’t think about your plan carefully, you may find your apparel falling short of the mark. Get the results you are after by avoiding these five common pitfalls:

 

1. Inconsistent Brand Image

While it’s great to have some fun with the design of your apparel, you need to make sure that you’re still sticking with your overall brand image. If all of your marketing materials feature the colors blue and green, using colors like red and yellow shirts could be a poor and confusing choice. Over time, your customers will come to associate certain images, styles, and colors with your company. Stick with something along familiar lines to get the most impact from your branded apparel.

 

2. Clothing that Targets the Wrong Market

Define your target audience clearly before you decide on a certain type of branded apparel. If you’re targeting casual travelers, a baseball cap is a great choice that will probably get a lot of use on the road. However, a baseball cap won’t reach out to high level executives nearly as efficiently. Where are you hoping to have your branded apparel seen? Polos are likely to make it into business casual attire for the office or out onto the golf course. Tee shirts are a good choice for casual weekend wear.

 

Think about your market carefully and choose apparel that will appeal to them. Don’t go for a hundred of the cheapest option when you aren’t going to reach the right people. It’s far better to invest in a smaller number of high end shirts if that’s what will appeal to your potential customers, than to get more of an item that just won’t work for you.

 

3. Ordering too Late

If you’re ordering branded apparel for a special event, set your budget, create the design, and get your order in as early as possible. Don’t wait till the last minute to decide that you want branded apparel to hand out at the next convention. If you have only days or weeks until the event, you’ll be forced to rush your order and risk a completion date that falls after the event. Always think ahead about when and where brand apparel will make the best impression so you can order on time.

 

4. Failure to Properly Plan

It’s easy to slap a logo on a hat and hope for the best, but this is a major marketing mistake. Think about how you plan to use your branded apparel and order colors, sizes, and quantities that are appropriate. Are you ordering shirts that promote a single event, or choosing generic apparel that’s good for years to come? If you’re handing shirts out at an event you’ll want a broad range of sizes. If you’re ordering apparel for your employees, it’s best to have them fill our order forms so you have the appropriate sizes for everyone.

 

5. Failure to Send a Clear Message

Branded apparel is designed to send a specific message. Before you place your order, you need to think about what that message is. Do you want your customers to perceive your brand as friendly and funny? Come up with a great joke and design humorous tees that will get people laughing. Are you interested in sparking conversations about your newest product? Send a free tee with pre-orders that promotes that product to get your buyers talking about it with new potential customers. A simple logo and basic design can work for some purposes, but it’s best to really think about what you’re going for before you order.

 

When you think through these points ahead of time, you can head off the major mistakes that marketers make with branded apparel and achieve stunning success with your next campaign.

Hard at Work Making Things Better For Our Customers   Leave a comment

7 Ways to Use Pantone’s Color of the Year   Leave a comment

Branding with Promotional Products   Leave a comment

Why Promotional Products Still Matter   Leave a comment

By Elle-RoseWilliams

Marketing has become an incredibly clever form of publicity – after all, it seems that no matter where we turn, there is advertising of some sort or another. Whether it is television ads, bus ads, magazine ads, online banners, social media and sponsored ad, it seems to be never ending.

And yet more traditional forms of advertising, such as Promotional Products – are still going strong. While many people may have assumed that this form of advertising and marketing was dead in the water – the opposite is, in fact, true as promotional products are still an incredibly powerful marketing tool.

What is the point of releasing Promotional Products?

Promotional products allow people to see your brand, associate your brand and recognize your brand. All these things are important as the more people who become aware of your brand – the better results you will see in business and sales.

What items should I use for Promotional Products?

Well, a lot of the time it depends what your business actually is and what your budget is too. Both these things are likely to influence the type of promotional product you opt for. In general though, most companies tend to opt for things such as:

– Stationary: notepads, pens, pencils, rulers, erasers
– Bags: could include purses
– Business items: business card holder, address book, laptop sleeve
– Desk Accessories: Mugs, Glass, Calendars
– Clothing: T-shirts, caps, hats, socks, gloves, sweat bands

While these are the most common items – you really can be inventive with this. In fact, it is often the more inventive choices for promotional products that are the most successful.

Remember your niche

Keep in mind the niche you’re hoping to target though too. For example; t-shirts, caps and sweatbands are often great if you’re a fitness brand or a gym. Desk supplies and stationary usually work better if you’re targeting businesses or corporate niches. Try not to make the item “over branded” too – a product that is subtle and will actively be used will be much more effective.

When can I distribute them?

This depends on you. Perhaps you’re looking to catch the eye of a potential client or customer? In which case – sending them a free gift (in the form of a promotional product) is a great idea, as they’re more likely to pay attention to your business and brand if you’ve made the effort to send them something. Another occasion you could distribute them is during a trade show, an open day, or just out in public? You’d be surprised at how much attention “free stuff” will earn you and how people’s curiosity will be roused.

Is it easy to implement?

There are many outlets out there that stock and personalize cheap products that you can then distribute as promotional products. A great idea for small businesses (with small budgets) is to try a few items first – this way you see which are most successful and which get the best return on investment.

When executed properly a promotional product marketing strategy can be hugely successful and very rewarding, both for sales and revenue, and the brand’s awareness and reputation. So don’t rush into it, consider your options and find the perfect product.

Building Relationships With The Help Of Promo Products   Leave a comment