Archive for the ‘apparel’ Tag

Golf season is finally here!   Leave a comment

As an avid golfer, I couldn’t be more excited that the snow is finally gone and the grass is finally green. It seems we are also getting some consistent warm weather too, which is nice.

With the advent of golf season, comes the golf outing season and we are beginning to receive requests from clients for ideas on player gifts for their events. As a golfer myself, I’m always on the lookout for new and different player gifts. The one thing that baffles me is how many outings give away items that aren’t very useful. I’m all about value, but value isn’t only about the low price. In this industry, value is about how long the items you give out are kept and used. It’s all about keeping your message in front of the recipient as long as possible and a quality product will meet that goal. That concept applies not only to golf outings but trade shows and other methods of using promotional products.

Some nice golf related ideas are divot tools with ball markers attached to them and we have some excellent options in a wide range of price points. Towels are always appreciated and we have a number of unique towel possibilities available along with a very clever towel holder that also has a ball marker attached to it.

Or how about an item that not only a golfer can use, but anyone else for that matter?   A water bottle that also doubles as a hot drink holder can be packed with imprinted tees, a small first aid kit and some snacks for a nice gift that can be used anywhere.

Speaking of tees, we have a supplier that has the ability to print inside the cup of the tee that the ball rests on. If you have a round or square logo icon, that can be a very effective way to promote your organization for a reasonable price. Tees can be packed in virtually any configuration too.

And there’s always apparel. From hats to shirts and outerwear, we have the major retail brands along with value priced garments that fit most any budget.

Don’t forget the awards for the winning teams or special events within the outing, like longest drive or closest to the pin.

After writing all of this, I think I’ll take a break and go hit some balls. My game needs work.

Enjoy the season!

Terry

3 Keys To A Successful All-Over Print Design   Leave a comment

Posted by Sharprint Associated Press

There is a true art to designing a t-shirt for the all over press. It isn’t as simple as taking any piece of art and blowing it up huge and slapping it on a tee. For a successful all over print, it’s important to work with the machine as a screen print medium and consider its drawbacks and weak points.

HairT-FrontHairT-Back

Take this printed tee for Her Hair by Federico Rodriguez Morice for Threadless. It is a perfect example of a design that works well as an all-over print. There are 3 points to a design that will surely work well as an all over print:

1. The design is one color.

Registration on an all over press is not exact. This means that if the design is more than one color, the colors will not line up exactly the same each time. If the registration can be a little off and the design still works – great! Otherwise, it’s best to stick with one color.

2. The design is loose and organic in shape – not tight and geometric.

Misprinting occurs by the collar and seams when printing on an all-over press. Collars and seams create an uneven surface and the ink deposit is unpredictable in these areas. Front and back prints will not line up, exactly. This misprinting is barely noticeable when designs do not rely on the exact nature of clean screen printing.

HairT-NeckHairT-Side

3. There are no solid fill areas.

T-shirts have a tendency to crease and fold a little when printed flat on a press. By avoiding solid fill areas, you will also avoid minor imperfections that are considered acceptable when print all-over designs.

Here are a couple of other designs printed for Threadless that are designed perfectly for all-over printing. You can see that these three points apply to these designs as well.

WavesTWakeT

If you ever have questions about whether or not your design will work as an all over print or what print issues might come up, just send us a file or call to discuss!

Six Myths About Going Green   Leave a comment

By John Veach

Generally, consumers are aware of the need to conserve our natural resources and to reduce the wasteful exploitation of our valuable energy supply. But our industry has not communicated to our customers the satisfying benefits of personally participating in the war on waste. We tend to complicate the matter with an overabundance of conflicting information. By conveying one simple idea – the need to end the addiction to waste – we can connect with our clients and know that we (and you) are making a difference. To get there, we must overcome the myths associated with going green.

Myth #1: I alone can’t make a difference.

This is the most obvious myth. Great journeys start with the first step, worldwide changes begin with a single thought in one person’s mind, and on and on. It takes approximately six reprocessed two-liter plastic bottles to make one knit shirt. That is an exceptionally easy message to convey: One shirt purchased by one person can save six plastic bottles from being discarded into our landfills! Now keep multiplying that, and you can see the huge amount of waste that can be eliminated. One person can make a difference.

Myth #2: Recycled products will only produce low-grade attire.

Not true. Post-consumer recycled polyester – which comes from polyethylene terephthalate, or recycled PET, can produce 100% poly knit polo and crew-neck shirts and can be used in fabric blends with organic cotton. Many manufacturers are making knit golf shirts from recycled fibers which are extremely durable, multicolored, comfortable and very pleasing in appearance. The same goes for uniform and work shirts.

Myth #3: I can’t be certain these products are eco-friendly.

Many manufacturers do offer certifications that these products are made from recycled fibers. Don’t be afraid to ask.

Myth #4: It costs more to support and purchase eco-friendly products.

Not always true. Most new garments produced from recycled fibers are available at no additional cost. And in addition, the high price of cotton has shrunk the price gap for organic cotton. It’s a great thing to tell our customers that you can purchase green apparel without significant additional cost. Ask us for a price comparison between a traditional product and an eco-friendly product. You may be surprised.

Myth #5: Eco-friendly apparel doesn’t need my support.

Green apparel is just like anything in business: Without money or support, it won’t flourish. We can all sweeten the eco economy by buying, using and producing attire made from recycled products. By doing so, we are encouraging the textile industry to explore and develop better fibers, fabric and garments which can be made from earth-friendly products.n

Myth #6: We have an abundant supply of natural resources.

This is perhaps the largest myth we must overcome. Many of the resources currently used to produce fibers are either taken from fossil fuels or rely on water and energy to be manufactured. Previously underdeveloped countries are increasing their consumption at lightning speed – and first-world countries like ours are not letting up. If we cannot develop or locate alternate sources of natural resources, then we need to recycle those resources we have available. Either we change our current manner of consumption, or we deplete our supply and terminate our way of life.

Each of us has a responsibility to contribute to our planet’s future. Only when the consuming population, the businesses and the manufacturers commit themselves, can we start the war on waste. Consumers are well aware of the need to conserve our natural resources and to reduce wasteful exploitation, but we need to convince them to make that choice with their purchasing decisions. Recycled-fiber apparel is a start, and there is so much more beyond that. There is satisfaction in knowing we can make a difference so that future generations will enjoy our beautiful world.

New Spring Apparel Line   Leave a comment

We’re excited to show off a new apparel line from one of our favorite suppliers.  The video below showcases some new styles for spring.  Go here to check out the 4 decorating techniques that are offered and a special discount for our clients. You can sign up to receive it in an email here.  Please give us a call at 616-451-4307 or email us at info@gaslightpromotions if you’d like to learn more.