Archive for the ‘business’ Tag

Companies Offer Promotional Freebies For Earth Day   Leave a comment

Major brands, including Starbucks, Disney and Wegmans, are using Earth Day to promote logoed eco-friendly items, like reusable drinkware and totes. Here’s a list, with media links, of some notable company promotions and giveaways in honor of Mother Earth.

 

What other companies do you know of that offer freebies for earth day?

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3 Keys To A Successful All-Over Print Design   Leave a comment

Posted by Sharprint Associated Press

There is a true art to designing a t-shirt for the all over press. It isn’t as simple as taking any piece of art and blowing it up huge and slapping it on a tee. For a successful all over print, it’s important to work with the machine as a screen print medium and consider its drawbacks and weak points.

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Take this printed tee for Her Hair by Federico Rodriguez Morice for Threadless. It is a perfect example of a design that works well as an all-over print. There are 3 points to a design that will surely work well as an all over print:

1. The design is one color.

Registration on an all over press is not exact. This means that if the design is more than one color, the colors will not line up exactly the same each time. If the registration can be a little off and the design still works – great! Otherwise, it’s best to stick with one color.

2. The design is loose and organic in shape – not tight and geometric.

Misprinting occurs by the collar and seams when printing on an all-over press. Collars and seams create an uneven surface and the ink deposit is unpredictable in these areas. Front and back prints will not line up, exactly. This misprinting is barely noticeable when designs do not rely on the exact nature of clean screen printing.

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3. There are no solid fill areas.

T-shirts have a tendency to crease and fold a little when printed flat on a press. By avoiding solid fill areas, you will also avoid minor imperfections that are considered acceptable when print all-over designs.

Here are a couple of other designs printed for Threadless that are designed perfectly for all-over printing. You can see that these three points apply to these designs as well.

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If you ever have questions about whether or not your design will work as an all over print or what print issues might come up, just send us a file or call to discuss!

6 Reasons to Embrace Procrastination   2 comments

Putting things off can actually make you more productive if you do it right. Maybe this is one “bad” habit you don’t have to get rid of.

By Stephanie Vozza

Procrastination has gotten a bad rap.

Today’s business climate rewards speed. We strive to be the first, the quickest, and the one who gets the most done. Procrastination–the process of putting things off–seemingly gets in the way. Search Amazon and you’ll find more than 1,300 titles that want to help you cure, defeat, and eliminate this horrible, horrible habit. But is it really that bad?

Frank Partnoy, author of Wait, believes we’d all be better off if we embraced procrastination. In Greek and Roman times procrastination was revered; the wisest leaders would sit around and think, not doing anything unless it was absolutely necessary, he says in his book. This changed during the Puritan era, when procrastination was considered a “sin of folly.” While the shame around it has remained, Partnoy says procrastination is really the art of managing delay, and it can lead to greater success and happiness.

John Perry, author of The Art of Procrastination: A Guide to Effective Dawdling, Lollygagging, and Postponing, agrees. A Stanford University professor of philosophy, Perry recalls a time when he had a lot of papers to grade–but didn’t feel like it.

“At Stanford, I’m known as a guy who gets a lot done,” he says. “I wondered how that could be when I know I’m an incredible procrastinator.”

After doing some thinking (when he was supposed to grading papers), Perry realized he was actually a “structured procrastinator”–someone who does other things while he procrastinates. Partnoy calls it “active procrastination.”

While both authors agree that unstructured or passive procrastinating is really laziness, they say that procrastination can be good when used in the right way. Here are seven reasons why you shouldn’t worry about putting off to tomorrow what you could do today:

1. Structured procrastinators get more done.

If you have a task that you want to put off, Perry says structured procrastinators will find something else to do in its place. You might clean the house, pay your bills, research another project or send out overdue emails, for example, but in the end, you’ll get around to doing the thing you’re supposed to do.

“This isn’t bad because you’ve gotten all of those other things done in the meantime,” he says. “If you had done the assigned task first, you might have called it a day and not accomplished anything else.”

2. Procrastinators make better decisions.

Procrastinating is thinking about the greatest amount of time you can delay taking an action or making a decision, and then waiting until the last minute, says Partnoy. During the delay, the procrastinator is gathering information, which is a recipe for success.

“We like to believe there is wisdom in our snap decisions and sometimes there is,” he writes. “But true wisdom and judgment come from understanding our limitations when it comes to thinking about the future … That is why it is so important for us to think about the relevant time period of our decisions and then ask what is the maximum amount of time we can take within that period to observe and process information about possible outcomes.”

3. Procrastination leads to creativity.

Procrastinators are often big thinkers, says Perry, and putting off work can be an engine of human progress. When you’re assigned a task that seems too hard to do, procrastinating often leads you to invent a better way.

“If you go back through history of human culture, and take away every invention that was made by someone who was supposed to be doing something else, I’m willing to bet there wouldn’t be a lot left,” he says.

4. Unnecessary tasks disappear when you procrastinate.

Most large organizations assign tasks that aren’t vital to the success of the company, says Perry. When the employee procrastinates on this busy work, it often gets scrapped when important tasks arise.

“You would have wasted time doing these unnecessary things,” he says, adding that there is an exception. “If your colleagues are counting on you, you should do the task so they don’t get annoyed.”

5. Procrastination leads to better apologies.

If you step on someone’s foot or run your grocery cart into theirs, an immediate apology is expected and appropriate. In other situations, however, it’s best to wait, says Partnoy.

The most effective apologies come six hours after the situation, he says. This is because the aggrieved has had time to vent and gather more information. The emotions of the situation may have also subsided a bit, and they will be ready to receive an apology.

6. Procrastinating gives you insight as to what you find important.

Your subconscious is often telling you something when you want to delay a task, says Perry.

“If you’re a productive person, the desire to procrastinate on a task can mean that the task isn’t important or valuable to you,” he says. “Pay attention to that and ask yourself if you should be doing it at all.”

It’s not too late to say Thank You   Leave a comment

5 Things to Avoid When Ordering Branded Apparel   Leave a comment

By Sharprint Associated Press on Thu, Sep 19, 2013 @ 12:22 PM

 

Branded apparel is a great way to spread the word about your company, but it’s important that you approach this type of marketing with plenty of forethought. If you don’t think about your plan carefully, you may find your apparel falling short of the mark. Get the results you are after by avoiding these five common pitfalls:

 

1. Inconsistent Brand Image

While it’s great to have some fun with the design of your apparel, you need to make sure that you’re still sticking with your overall brand image. If all of your marketing materials feature the colors blue and green, using colors like red and yellow shirts could be a poor and confusing choice. Over time, your customers will come to associate certain images, styles, and colors with your company. Stick with something along familiar lines to get the most impact from your branded apparel.

 

2. Clothing that Targets the Wrong Market

Define your target audience clearly before you decide on a certain type of branded apparel. If you’re targeting casual travelers, a baseball cap is a great choice that will probably get a lot of use on the road. However, a baseball cap won’t reach out to high level executives nearly as efficiently. Where are you hoping to have your branded apparel seen? Polos are likely to make it into business casual attire for the office or out onto the golf course. Tee shirts are a good choice for casual weekend wear.

 

Think about your market carefully and choose apparel that will appeal to them. Don’t go for a hundred of the cheapest option when you aren’t going to reach the right people. It’s far better to invest in a smaller number of high end shirts if that’s what will appeal to your potential customers, than to get more of an item that just won’t work for you.

 

3. Ordering too Late

If you’re ordering branded apparel for a special event, set your budget, create the design, and get your order in as early as possible. Don’t wait till the last minute to decide that you want branded apparel to hand out at the next convention. If you have only days or weeks until the event, you’ll be forced to rush your order and risk a completion date that falls after the event. Always think ahead about when and where brand apparel will make the best impression so you can order on time.

 

4. Failure to Properly Plan

It’s easy to slap a logo on a hat and hope for the best, but this is a major marketing mistake. Think about how you plan to use your branded apparel and order colors, sizes, and quantities that are appropriate. Are you ordering shirts that promote a single event, or choosing generic apparel that’s good for years to come? If you’re handing shirts out at an event you’ll want a broad range of sizes. If you’re ordering apparel for your employees, it’s best to have them fill our order forms so you have the appropriate sizes for everyone.

 

5. Failure to Send a Clear Message

Branded apparel is designed to send a specific message. Before you place your order, you need to think about what that message is. Do you want your customers to perceive your brand as friendly and funny? Come up with a great joke and design humorous tees that will get people laughing. Are you interested in sparking conversations about your newest product? Send a free tee with pre-orders that promotes that product to get your buyers talking about it with new potential customers. A simple logo and basic design can work for some purposes, but it’s best to really think about what you’re going for before you order.

 

When you think through these points ahead of time, you can head off the major mistakes that marketers make with branded apparel and achieve stunning success with your next campaign.

Hard at Work Making Things Better For Our Customers   Leave a comment

7 Ways to Use Pantone’s Color of the Year   Leave a comment