Archive for the ‘culture’ Tag

Marketing Calendar – AUGUST 2014   Leave a comment

American Adventures Month
August is set aside as the month to explore this fabulous country. From coast to coast, and north to south, the United States has so much to offer in terms of entertainment, adventure, relaxation, culture, history and more. While this is a natural tie-in for the travel and hotel industry, any company can plan a creative promotion that focuses on America. Run a daily or weekly online contest where participants answer questions about the company’s products and where they are, à la Where In The World Is Carmen Sandiego. Daily winners should receive a small logoed item, while the grand prize winner at the end of the month should be given travel-related prize. We can help you build the campaign and contest from start to finish and furnish the logoed prizes, too.

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National Night Out
A grassroots effort to fight crime is practiced on a local community level. Traditionally, neighbors and community organizations spearhead efforts to “patrol” towns by either sitting on porches or walking the streets. Businesses can get involved by participating in the areas that they’re headquartered. This community outreach effort should be coordinated with appropriate logoed products including flashlights, whistles, T-shirts and caps.

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United Nations: International Youth Day
This worldwide event focuses on 10 areas that include education, hunger, poverty, health, environment, drug abuse and others. Programs are developed to address these issues and to foster good decision-making skills by young people. A corporation can get involved by sponsoring events on a regional or local level. You can also do your part by initiating year-long mentoring programs for at-risk youth. We can help with details and securing ideal logoed products.

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Bad Poetry Day
You’re a poet and you… never do anything about it. Here’s a fun idea – create a contest for your clients, vendors and employees to write poetry about the company, products and services. The campier, the better. Use social media to advertise and inform the masses. And select a winner (or would it be loser?) who provides the worst verse. Don’t forget logoed prizes for all participants and something special for the winner.

 

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Aquinas College Inauguration   Leave a comment

Customer Need:

Aquinas College was looking for two different gifts to be given out at inauguration events for their new President.  One of the events was for special invitees and the other was open to the college as a whole.   They wanted the gifts to have a sustainable theme since the college was celebrating its 125th Anniversary and it has a strong program offering in Sustainability Initiatives.

Solution:

It was decided that 300 evergreen seedlings with the 125th Anniversary Seal printed on the packaging along with a photograph of the Administration Building would be given to the attendees of the special event.  For the college wide event, 1000 Anemone Bulbs with the 125th Anniversary Seal and a different photograph of the college printed on the package were passed out.

Result:

“Terry Powers at Gaslight Promotional Consulting understood exactly what we were looking for and offered several options within our budget.  Many excellent options were offered and it was difficult to make a final selection.  The final product selected was beautifully packaged and looked great when lined up on tables waiting to be distributed.   The gifts were very well received and guests thought they represented the college well with their overall sustainability theme. The graphics were attractive and we received many compliments.”  Meg Derrer, AVP Marketing and Communications