Archive for the ‘marketing’ Tag

Marketing Calendar – JUNE 2014   Leave a comment

Entrepreneurs Do-It-Yourself Marketing Month
Smaller companies usually don’t have a marketing department, and that’s why your distributor partner is so important – especially in June. Use this month to take control of your marketing efforts and gain more business and exposure with local media and potential clients. Send press releases with company news along with a logoed item. The bulk in the envelope will ensure it’s opened. Use your social media like Facebook, LinkedIn and Twitter to announce new hires. Hold rallies in local parks to publicize your firm’s community outreach efforts. We can help you pick appropriate logoed products.

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Anniversary of First Drive-In Movie Theater
At their peak, there were 6,000 drive-in movie theaters in the U.S. Today there are about 600. That shouldn’t keep you from using tonight as a way to launch a community outreach program. Sponsor a local outdoor movie viewing party either on your company’s property or co-sponsor with the local community government. Provide games and prizes before the movie begins and serve attendees popcorn and soft drinks in logoed containers. Let us help you with the event, including all the giveaways you’ll need.

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Friday The 13th
Paraskavedekatriaphobia is the fear of Friday the 13th, but since this is the only one in 2014, don’t fear it – celebrate it! Throw a fun, mid-year, open house for your clients and potential customers. Decorate with black colors and “unlucky” themes like black cats, broken mirrors, etc. Don’t forget to include “Jason” and other memorabilia from the movie Friday the 13th. Give guests gift bags with logoed products and reasons why it’s unlucky to not do business with your firm.

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Recess at Work Day
Nothing makes kids happier than when they hear that bell for recess. Have an employee-focused event today where having fun during “work recess” is the objective. Break out into departmental teams with logoed apparel and compete in classic schoolyard games like kick the can, tag, hopscotch, kickball and more. Offer prizes like trophies and other logoed goodies.

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It’s not too late to say Thank You   Leave a comment

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7 Ways to Use Pantone’s Color of the Year   Leave a comment

Branding with Promotional Products   Leave a comment

Branded: The Movie   Leave a comment

By Kyle Richardson

Branded is a dystopian science fiction film about a world that has become obsessed with consumerism and image identity. Also logoed alien tentacle monster things and George Bluth, Sr. Or something. Listen, I’m not saying the movie is going to be any good, or even make any sense, but it exists and it’s out today.

The movie is highly critical of marketing and advertising, taking the “mindless consumer” concept to its most literal conclusion. Advertisements for The Burger and Yepple, parodying company logos you will immediately recognize, are literally burrowing into viewers’ brains and controlling their preferences and purchasing actions. It’s subtle.

Maybe most interesting about the movie, which bashes you over the head with its “advertising is evil” thesis, was written and directed by two marketing executives. In an interview with sci-fi fan site io9, writer Jamie Bradshaw discusses his movie and how much he both loves and hates marketing with the most vacuous, marketing-speak filled non-answers you’ll ever see. He’s fighting marketing by marketing his movie about marketing, which is about how we shouldn’t use marketing. He’s also marketing it poorly, since no one else I’ve spoken to has heard of it.

A movie like this could only come out now. Growing up in the ’80s, I watched Transformers: The Movie and G.I. Joe: The Movie. Those were 90-minute commercials for toys disguised as entertainment. Now, we don’t disguise our advertisements. Mad Men glorifies the marketing world, every news organization in the world gives page-one coverage to Apple’s live commercials, and we have movies about brand logos coming to life and eating our brains. It requires a certain level of cultural self-awareness for ideas like these to foment.

In a way, it’s a good indication of the strength of the industry. A movie can come out and attack the world of advertising because everyone is aware of the world of advertising. It’s more than present, it’s embraced; anyone who denies it just has to look for a logo in their closet to be proven wrong. Branded can only exist because its premise is so wrong. Brands are not controlling the minds of people through illicit means, people are controlling brands through their wallets. And people can chose to watch advertising and support it with their money or, as I imagine will be the case with Branded, not.

Besides, we all know what the best sci-fi fantasy horror thriller about subversive advertising really is.

Watch the trailer here

Are You Engaging?   Leave a comment

By Paul Kiewiet MAS CIP CPC

The term Engagement has become an important business term in recent years and is no longer just about diamond rings and June weddings. Engagement refers to the ability of an organization to connect, to create a relationship and share common values and goals with customers, with employees and even with suppliers. Indeed, all stakeholders are engaged!

Any time business gets excited about a new strategy or concept there must be a profit angle, right? That is what is driving this new trend. More and more studies are showing that companies that can best engage their employees are also successful at engaging their customers which results in sales, loyalty and of course, profits! (Check out some of the studies at http://www.performanceforum.org/ to see for yourself). Companies with the highest “Best Places to Work” scores show higher financial performance numbers than other companies.

Promotional products are the medium of engagement. While other media interrupt, promotional products engage. They are interactive and create involvement. What other medium do people thank you for? Studies show that people value promotional products and keep them and use them for years. This makes for the lowest cost per impression of any other communications medium. But this isn’t about stuff! This is about creating relationships and building them.

We would love to help you make your connections deeper, to help you open up conversations and faciliate expanding relationships. Consistency, authenticity and clarity of message can help you connect with your stakeholders. It can be as simple as a company gathering where a shared experience becomes a moment of shared values and a few carefully selected experiences allow that moment to extend into the home and helps build the company family reality. Call us for a conversation about growing your business.