The use of promotional products in fundraising and sponsorship efforts dates back to the American Revolution, when buttons were distributed to George Washington’s supporters during his 1789 campaign. Even in today’s 2012 political campaigns, candidates are distributing buttons and many other items at fundraising events, a testimony to the value of promotional products in raising money and awareness.  There is a variety of customizable products that promote brands, schools, charities and even political candidates.

Fundraising campaign planners often incorporate promotional products into their budgets because of their ability to promote brands through repetitive exposure. The key to high brand recall is repetition, so it is wise to select quality items that have durability, as opposed to disposable items. For example, high-quality t-shirts can be worn beyond the end of a specific event, increasing the longevity of the printed message.

It’s no secret that people enjoy receiving gifts, and the promise of receiving a free gift serves as a motivator for many people. According to the “Advertising Specialties Impressions Study” in 2008, 62% of people have made a purchase or donation after receiving promotional merchandise. There is an extensive variety of promotional products that serve as ideal gifts for your fundraising event. We at Gaslight Promotions will work within your budget to help you select and design the perfect gift item.